comprehensive Privacy Policy tailored for E-Matrix, compliant with India's IT Act (2000), SPDI Rules (2011), and Digital Personal Data Protection Act (2023). It incorporates your business details and addresses key requirements for e-commerce operations:
PRIVACY POLICY
Effective Date: 1st August 2025
Last Updated: 4th July 2025
1. Introduction
E-Matrix ("we," "us," or "our") operates the website www.ematrix.in. We are committed to protecting your privacy and handling your personal data responsibly. By using our Site, you consent to the practices described in this policy.
2. Information We Collect
- Personal Data:
- Name, email, phone number (+91 prefix), shipping/billing address.
- Payment details (processed securely via third-party gateways; we do not store card numbers).
- Government IDs (e.g., for warranty claims; collected only when legally required).
- Non-Personal Data:
- Device information (IP address, browser type), cookies, and usage patterns.
- Product preferences and purchase history.
3. How We Collect Data
- Directly from you during:
- Account registration, purchases, newsletter sign-ups, or customer support queries.
- Automatically via:
- Cookies and analytics tools (e.g., Google Analytics).
4. Purpose of Data Collection
We use your data to:
- Process orders and deliver products.
- Provide warranty support and service notifications.
- Send promotional offers (with explicit consent).
- Improve website functionality and user experience.
- Comply with legal obligations (e.g., tax invoicing).
5. Data Sharing & Disclosure
We may share your data with:
- Service Providers: Payment gateways (Razorpay/CCAvenue), logistics partners (Delhivery/DTDC), and IT support.
- Legal Authorities: If required by Indian law enforcement or courts.
- Business Transfers: In case of mergers/acquisitions.
We never sell your data to third parties.
6. Data Storage & Security
- All data is stored on secure servers within India.
- Industry-standard encryption (SSL/TLS) protects transactions.
- Access restricted to authorized personnel only.
- Retention period: 5 years post-last transaction (or as mandated by Indian tax laws).
7. Your Rights
Under Indian DPDPA (2023), you have the right to:
- Access, correct, or delete your personal data.
- Withdraw consent for marketing communications.
- Request data portability (in structured format).
- Grievance redressal via our Data Protection Officer (contact below).
8. Cookies & Tracking
- We use essential cookies for site functionality (e.g., cart sessions).
- Optional analytics cookies improve user experience.
- Manage preferences via your browser settings.
9. Policy Updates
We will notify users of material changes via email or site notifications. Continued use implies acceptance.
10. Contact Us
For data requests or complaints:
- Data Protection Officer: E-Matrix Management
- Address: No 86, Ranga Complex, Dr. Rajendra Prasath Road, 100 Feet Road, Gandhipuram, Coimbatore, Tamil Nadu - 641012
- Email: ematrix.india2018@gmail.com
- Phone: +91 98430 89998
- Response Time: 30 working days (as per Indian law).